Although we don’t know much about the band, director Adam Berg form Sweden (who is doing mostly commercial spots) created a beautiful video for the song “All apologies” for the band – it seems that his brother Jocke Berg (lead-singer of sweden’s biggest rock group Kent) co-wrote the track.
The track is a powerful piano-driven indie-ballad in pure melancholy – WOW! Sharing this video on Valentine’s day makes it a clever marketing concept – besided the fact, that it is really a wonderful video.
More details about the video can be found here.
Happiness - All Apologies.