Here it is the – the trippy video for the 80s-synth-sound-banger “Never ever” which has been released on September, 9th and has now over 2 million plays on Spotify and 70.00 streams on Apple Music.
“We have, in the past, tended to go for a bit of a sombre sentiment in our videos, pristine imagery with a hint of darkness,” says Svein. “But we wanted to turn that around this time, and make something raw, shabby and messy but predominantly light-hearted. At the core lies a reaction to the current paradigme of selfies & social media, where a flattering facade, overshadowing substance seems to be not only the accepted norm, but something to strive for. There are way too many artists that fuel this notion that one has to be both rich, delinquent, successful & sexy, all at the same time. We thought it refreshing to counter that and hence we´ve gone off on a different tangent for this video. It’s not completely unflattering, but it’s quite unflattering.”
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